Building homes. Creating legacy. Since 1969.

Quietly turning the dream of home ownership into reality for thousands of Australian families.

Building is personal.
It should feel that way.

For more than 50 years, the Prime Group has been trusted to deliver homes, communities and developments with certainty. Founded on craftsmanship, integrity and family values, our work is guided by a simple promise, deliver exceptional quality, on time and on budget.

We believe great building begins with listening. By understanding our clients and planning carefully, we create homes and places that stand the test of time.

No surprises. No shortcuts. Just thoughtful construction delivered with care.

About us

Our Companies

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Building

Experience you can build on

Property

Creating lasting communities and connecting people with their perfect place

Investments

Growing value with confidence

Farming

From the land, with care

Building

Experience you can build on

We deliver high-quality homes and major developments backed by more than five decades of experience. Our team combines craftsmanship, careful planning and transparent communication to ensure every project is delivered on time, on budget and to the highest standard. From family homes to large-scale developments, Prime Builders brings certainty and reliability to every build.

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Move Homes

New Homes WA

Assetbuild

Premier Traditional

Home of My Own

Commercial Construction

Move Homes | WA & VIC

Homes designed for life’s next chapter

Move Homes provides “tailored to you” personal guidance at every stage of your home-building journey. Our team works closely with our clients to understand their needs and help them create a home that suits their lifestyle and budget.

With a strong reputation built on reliability, personal service and clear communication, more than 90% of our clients come through referrals.

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New Homes | WA

The smarter way to build your home

New Homes WA stresses value for money when it connects clients with the ideal house and land package to suit their lifestyle and budget. Our experienced team assists with finance options, sourcing land and selecting the right design with clear and transparent pricing.

Value for money and trusted advice are at the heart of everything we do.

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AssetBuild | WA

Luxury homes without compromise

AssetBuild specialises in bespoke luxury homes for discerning clients. Our dedicated team combines exceptional design, craftsmanship and attention to detail to create truly remarkable residences.

From coastal homes to sprawling estates in the hills, we bring your forever home to life.

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Premier Traditional | VIC

Classic homes crafted for modern living

Premier Traditional specialises in high-quality residences across Victoria. Every project begins with understanding the client’s needs and creating a home tailored to their lifestyle.

Careful design, meticulous craftsmanship and clear communication ensure a smooth building experience from start to finish.

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Home of My Own

Helping more families own their home

Home of My Own is Prime Group’s not-for-profit initiative designed to assist first home buyers with deposit support.

Through this program, hundreds of families have been able to move into homes of their own, a meaningful way for Prime to give back to the community.

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Commercial Construction | WA & VIC

Reliability and capability you can trust

Prime delivers commercial projects across approvals, design, construction and fit-out. Our experienced team works closely with clients, architects and consultants to ensure each project is functional, efficient and built to the highest standard.

Complex projects are managed with clarity, accountability and a strong focus on results.

Prime Builders

Property

Creating lasting communities and connecting people with their perfect place

We create places where people feel at home from day one. Through land development, project management and realty services, we bring expertise, careful planning and clear direction to every stage of the property journey. From concept to completion, we connect clients with quality opportunities and deliver well-planned projects built for long-term value, helping people make confident property decisions and grow with the right place.

Prime Property

Prime Developments

Prime Property | WA & VIC

Connecting people with the right place

Through our realty services, we connect homebuyers and investors with quality opportunities, while supporting every step of the journey with expert services and well-planned projects. With transparency and experience, we help you make confident property decisions.

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Prime Developments | WA & VIC

Creating communities that last

At Prime Developments, we create places where people feel at home from day one. Through thoughtful land development, expert project management, and carefully planned projects, we build communities designed to grow and last.

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Investments

Growing value with confidence

Prime Investments manages a diverse portfolio of residential, industrial, commercial and retail properties. With a careful and mindful approach, we focus on protecting and growing your profit for the long term. Our experience and expertise ensure every investment is managed with the same care and commitment that defines the Prime Group.

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Residential

Industrial

Commercial

Retail

Residential

We shape residential communities through thoughtfully designed developments that prioritise quality, liveability, and long-term value. Guided by a strong sense of civic responsibility, we deliver housing that is accessible, enduring, and connected to its surroundings.

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Industrial

Our industrial portfolio is developed to support the essential industries that underpin Australia’s economy. Through well-located, highly functional assets, we enable efficiency, scalability, and long-term performance.

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Commercial

We invest in and deliver commercial properties in strategic locations, designed to attract and retain high-quality tenants. Our assets are focused on longevity, adaptability, and sustainable returns.

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Retail

Our retail destinations are carefully curated to enhance the everyday experience of the communities they serve. By selecting quality food and beverage operators in accessible locations, we create vibrant and connected precincts.

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Farming

From the land, with care

Although Ipsaro Farming is a small part of the Prime Group, it represents something important: the belief that great things take time. Our farming reflects the same values that guide our building: care, patience and respect for quality. From the land to your table, everything we produce is crafted with pride.

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Passione Wine

Angela Olive Oil

Livestock

Passione Wine

A family tradition in every bottle. Handcrafted wines that celebrate tradition, family and the richness of the land.

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Angela Oil

Pure olive oil, crafted with patience.Named after the matriarch of the Passione family, Angela Oil is produced with care and attention to quality, from grove to bottle.

Explore Angela Olive Oil

Ipsaro Farming

Carefully managed livestock that reflects our commitment to sustainable farming and quality produce.

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Our History

Enquire now

Building the group

Giuseppe Passione establishes Passione Homes and builds the first home on Light Street in Dianella

Laying the ground work

Joe Passione joins the family business and Passione Homes becomes Ipsaro Builders

Ipsaro Farming

Ipsaro Farming is established in the Chittering Valley

Prime Group

Prime Group branding is established

Prime Investments

Prime Investments is established with a dedicated team to manage an expanding property portfolio

Prime Developments

Prime Developments is established to work with selected joint venture partners on carefully selected projects

Prime Property

Prime Property is established to complement the work of the Prime Group providing realty and property services to our clients

Prime Group

The Prime Group moves into Victoria and is established to service New South Wales and Queensland markets from the new Melbourne base

Passione Wines

Passione Wines is established producing some of the best WA vintages

AssetBuild

AssetBuild – our luxury home builder – is established to deliver custom designs across Australia

Premier Traditional

Premier Traditional is purchased in Victoria to service the luxury home building market

Move Homes

Move Homes is established – specialising in unique homes built to contemporary designs for owner occupiers

New Homes

New Homes is established to build a range of homes for first homebuyers and upgraders

Home of My Own

Home of My Own Foundation is established as a not-for-profit foundation to assist first home buyers with deposits

Angela Extra Virgin Olive Oil

Angela Extra Virgin Olive Oil is launched dedicated to Angela Passione – the Group’s matriarch – marketing super premium oil

Prime Developments

Prime Developments partnership is established with Peter Tesoriero to manage the acquisition and delivery of the Group’s developments

1969 1983 1990 1993 1995 1995 2003 2006 2006 2006 2012 2016 2019 2019 2020 2020

Building homes. Creating legacy. Since 1969.

Building is personal. It should feel that way.

Our Companies

Building

Experience you can build on

Property

Creating lasting communities and connecting people with their perfect place

Investments

Growing value with confidence

Farming

From the land, with care

Our History

Building the group

Laying the ground work

Ipsaro Farming

Prime Group

Prime Investments

Prime Developments

Prime Property

Prime Group

Passione Wines

AssetBuild

Premier Traditional

Move Homes

New Homes

Home of My Own

Angela Extra Virgin Olive Oil

Prime Developments

Building is personal.
It should feel that way.